ABOUT US

Fidelstine International Limited is a tech-enabled ethical luxury brand that blends multi-regional African artisan craftsmanship with UK-driven AI innovation and a proprietary digital marketplace. The business produces premium ornaments, jewellery, and textiles using traditional techniques from West, East, and North African regions. These products are elevated through contemporary UK design leadership, recycled materials, and rigorous ethical standards. The company is built on two core innovations:

  1. Fidelstine AI Studio™: an AI-driven system that predicts fashion and jewellery trends, analyses customer behaviour, and optimises design and production.
  2. Fidelstine Origin Marketplace™: a digital platform connecting African artisans directly to UK and global buyers, ensuring transparency, fairness, and scalable international distribution.
 

We are driven by a Vision

To be the undisputed global market leader in pan-African luxury accessories, building an
enduring international enterprise structured for sustained and exponential growth. We
achieve this by meticulously fusing uncompromising cultural integrity with robust
financial governance, ensuring every product embodies both heritage and high-value
quality..

Mission Statement

We are strategically positioned to modernize and export the rich, African traditional craft
techniques to meet the growing demand for authentic African craftsmanship, capitalising
on both the increasing diversity of United Kingdom's population and the rising global
interest in African fashion and culture.